The new website that launched Thursday to help find a potential buyer or tenant The Armory entertainment complex in downtown Sonora is located at

A new website launched on Thursday that’s dedicated to seeking a buyer or long-term tenant for The Armory, a completed but still unopened entertainment complex on South Green Street in downtown Sonora, as the property remains listed for sale at nearly $5 million.

Doug Kennedy, the owner, said he created the website as a marketing tool to help real-estate agents who he’s been working with to sell or lease the complex since last year. He announced in September that he would not open the long-anticipated business himself as originally planned.

“It’s about finding the right buyer, not the first buyer,” Kennedy said.

The website features an interactive virtual tour of the building that includes an outdoor beer garden, an expanded version of Kennedy’s former Bourbon Barrel bar, a retail store, and entertainment venue for live events.

Located a 208 S. Green St., the building formerly housed the Bourbon Barrel and Stage 3 Theatre Co., the latter of which has remained inactive since a public falling out with Kennedy related to the length of time it was taking to complete the project.

Kennedy announced the project in early 2016 and started construction about a year later. The work was fully completed in the latter half of 2018.

Several prospective buyers and tenants have met with Kennedy about the project, though he said he doesn’t have any promising leads.

“I wouldn’t say any one of them is ready to jump on the project right now,” he said.

Kennedy has lived in Florida for the past two years while serving as chief executive officer and co-founder of two video game companies. He said his wife and kids are in the final stages of moving to Florida.

The family’s former home in Twain Harte is on the market for nearly $2 million.

Asked about the recent closings of some longtime Washington Street businesses, Kennedy said he believed that change could be a good thing. He felt that the area could benefit from a new mix of businesses, but needs to establish an identity that will help make it more of a destination.

“The town needs to figure out what it wants to be,” he said. “Change has always provided opportunity for me. I’d love to see people seize that opportunity, and for that town to do well.”

Contact Alex MacLean at or (209) 588-4530.