The Adidas logo may become a familiar sight around the Groveland area, as all sport uniforms and school apparel will start to bear the recognizable brand.
The Big Oak Flat-Groveland Unified School District entered a three-year contract this month with BIG Athletics to supply the uniforms.
The partnership stands to save money, streamline purchasing and unify designs, said Superintendent Dave Urquhart.
company, a division of Business Impact Group out of Minnesota, works
with major sports apparel manufacturers to provide schools the imprinted
goods and will develop a team or school website where the general
public can purchase clothing printed with the school mascot.
Part of the money from the sales is kicked back to the district, said Andy Long, vice president of sales.
figure could be several thousand dollars annually, to be used for
apparel and gear for athletes, coaches and staff, said Tioga High School
Principal Ryan Dutton.
Long said this is the first venture into California for the company, but several other businesses provide a similar service.
district ordered two sets of uniforms, one for the Tioga High School
track team and one for cheerleading at both Tioga and Don Pedro high
Prior to the deal all teams purchased uniforms
independently, meaning multiple vendors, manufacturers, and distributors
were used, Urquhart said.
Both sets of uniforms have been at a savings to the district, Urquhart said.
The district cycles through uniforms every five years, with different teams coming due for new ones each year.
district in addition will receive 400 T-shirts, also bearing an Adidas
logo, to print independently. The shirts most likely will be used to
print booster club apparel to sell while the groups manage snack bars at
games and other fundraising efforts, Urquhart said.
company) wants to sell Adidas products, but just the price of the
uniforms is worth it,” Urquhart said, although the exact amount the
district will save he could not say.
Long agreed a small logo on
school apparel could potentially impact the purchase of unaffiliated
gear made by the same brand — a motivation for companies like Adidas,
Under Armour and Nike to supply the school gear.
Long said those
brands are the company’s “partners of choice” when signing contracts
with high school and college athletic programs because of their
popularity among that age group.