Business plans, marketing to be part of Mother Lode workshops

By Ashley Archibald, The Union Democrat April 22, 2010 09:01 am

The Tuolumne County Chamber of Commerce and other agencies will host the Mother Lode Business Services Summit in May.

The summit is a series of workshops on different aspects of building and promoting business, said George Segarini, president and chief executive officer of the Tuolumne County Chamber of Commerce.

The chamber is presenting it in cooperation with the Columbia College, Mother Lode Job Training and chambers of commerce from Calaveras County, Sonora and Twain Harte.
    The goal is to provide classes to small and local businesses at a low cost, Segarini said.
    “There will be classes on everything from how to do a business plan to virtually any kind of marketing, from social marketing to standard media including radio, TV and newspaper,” Segarini said.
    Classes are broken down into four “tracks” based on topic. Participants may attend whichever workshops they like, no matter the track, Segarini said.
    Tracks include media marketing, business basics, sustainable business practices and a QuickBooks session taught by local CPA Sam Wheeler.
    QuickBooks is accounting software for small businesses.
    Larry Cope, the director of the Tuolumne County Economic Development Authority, is leading the session on government contracting.
    Businesses will have the opportunity to meet with representatives from state, federal, county and, possibly, city agencies to discuss what contracts are available and how to best pursue them, Cope said.
    “There are a lot of contracts in the national forest, prison system and county,” Cope said. “If a local individual wants a contract, it benefits both the county and the company.”
    The third annual summit will be held on May 5. Registration and continental breakfast begin at 8 a.m., letting out at 6 p.m. after networking and cocktails.
    The summit costs $35 for Chamber of Commerce members and $45 for non-members if they register before Thursday. The fee will be $45 for members and $55 for non-members after April 1.