Mother Lode Fair needs sponsors, community support

Union Democrat staff

Faced with a state budget deficit of $25 billion, Gov. Jerry Brown's proposed cuts are deep, wide and ever closer to home.

Among the most potentially painful here is a plan to slash all state funding from California's 80 county and district fairs. Yes, the move would save the state $32 million. But it could financially hamstring more than two dozen fairs, including Sonora's.

If Brown's cuts are enacted, the Mother Lode Fair would take a $200,000 hit.

Although funding for this year's July 7-10 fair is safe, beginning in 2012 the event could lose about a third of its $600,000 budget.

The Mother Lode Fair is hardly alone, according to the nonprofit

California Fairs Alliance. The organization's list of 29 "at-risk"

fairs - those which now rely on the state to cover more than 20 percent

of their expenses - range from the Colorado River Fair in steamy Blythe

to the Modoc District Fair in Cedarville, only a few miles from the

Oregon border.

Fairs in Mariposa, Monterey, Sacramento, Stockton, Mendocino and Santa Clara are all on the somewhat long endangered list.

The Calaveras County Fair and Jumping Frog Jubilee, with its

nationwide notoriety, solid local and regional revenue generation,

spacious grounds, plentiful parking and Mark Twain connection, escaped

the at-risk list.

But all fairs share something that transcends the vagaries of

year-to-year funding. They are unparalled celebrations of their

communities and showcases for the talents and skills of their

residents.

Consider the 2010 Mother Lode Fair: More than 700 exhibitors

produced 1,862 entries, including photographs, paintings, preserves,

needlepoint, quilts, dolls, baked goods, flower arrangements, chickens,

rabbits, hogs and much more.

The fair's annual Junior Livestock Auction often draws 100 bidders

willing to collectively pony up nearly $200,000 for livestock raised by

young ranchers. For 4-H and FFA members, the Mother Lode Fair is the

year's highlight.

And, oh yeah, the nearly 20,000 that pass through the fair's

turnstiles each year love the midway, its rides, musical acts,

hypnotists and the chance to win a huge stuffed animal by knocking

bottles over with a baseball. Heck, they even love the corn dogs, dip

cones, churros and deep-fried everything the fair offers.

Mother Lode Fair Manager Jan Haydn-Myer wants to make one thing perfectly clear: None of this is going to change.

"It's who we are," she said, assuring that the Destruction Derby,

truck pulls, racing pigs, yodelers and story-tellers will return each

July. "It is not going to change."

Instead, she said, the fair will launch a campaign to become

self-sufficient."We already watch every dime," Haydn-Myer said. "Now

we'll be watching every penny."

Not only that, but the fair will try to attract more business

sponsors, may approve modest rent hikes for its fairgrounds facilities

and will revive and invigorate Friends of the Fair, a community

organization whose mission is supporting the event.

At the same time, fair managers from throughout the state are

lobbying the Legislature to spare the knife. Advocates argue that the

state's 80 subsidized fairs generate $126 million in annual sales-tax

income.

A state Fairs & Expositions report says these events together

generate $2.8 billion in consumer spending, $855 million in income and

25,000 jobs. The report calls the Mother Lode Fair an "economic engine"

that in 2009 generated $10.5 million in spending and created the

equivalent of 88 jobs salaried at $2.5 million.

Alas, such arguments will be made by lobbyists and backers of

dozens of threatened departments, events and programs. But California's

budget crisis is so dire and its consequences so severe that no sector

of state government - even if it operates in our own backyard - should

be spared a share of the pain.

That's why we applaud Manager Haydn-Myer's goal of making the

Mother Lode Fair self sufficient and encourage the community to do its

part -through sponsorships, financial support, volunteer time and more

- to make that happen.

After all, the Mother Lode Fair is a celebration of our community. It's up to us to help it survive and prosper.

11827365
The Union Democrat
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