Calaveras Visitors Bureau promotes new barcode

Union Democrat staff

The Calaveras Visitors Bureau recently launched the use of innovative Quick Response code technology for marketing Calaveras County to the users of smart phones.

A QR code is a two-dimensional matrix barcode with a "hidden message" that identifies products. Customers and potential customers are directed to a message by scanning and photographing QR codes with their smart phones. This allows businesses to educate and entice customers with special offers, discounts or other information they want to communicate.

Through the CVB's QR codes, visitors can immediately be linked to the CVB website or can be led to a landing page with a specific message to that user.

"We strongly believe that this technology will drive more traffic to

our website and promotions thereby increasing Calaveras County's

visibility to potential tech-savvy visitors. Additionally, our QR codes

are available on the Visitors Center bulletin board to capture

after-hours visitors, instantly linking them to where to stay, what's

new and what to do while in Calaveras County. They could even book

hotel or dinner reservations right from their Smartphone if they want

to," stated Lisa Mayo, executive director for the CVB, in a bureau news

release.

The CVB is using the QR code technology in print ads as well. The

first print ad to boast a QR code will be in the May issue of Sunset

magazine.

"Technology advances everyday and we need to keep up with it. By

keeping up, we are giving greater value to our marketing partners and

greater visibility to Calaveras County," Mayo said. "This is just the

beginning of incorporating this technology into how we market, welcome

and move visitors throughout Calaveras County."

Many CVB partners including the Cooper House Bed and Breakfast in

Angels Camp and Twisted Oak Winery in Vallecito have already integrated

QR codes into their business marketing.

11835780
The Union Democrat
This image is copyrighted.

Reach all of Sonora, Calaveras County, Tuolumne, Angels Camp, Twain Harte, & Jamestown with your items to sell.

Ads appear Online and in Print

View Classifieds Place an Ad

Connect with The Union Democrat

Union Democrat Newsstand

Tuesday August 23, 2016

Read digital interactive editions of our publications

Read Today's Edition Take A Tour

More Publications by The Union Democrat

View All Publications
More than a coach

08/17/2016

Thomas Kruetzfeldt had just returned from a late afternoon run with his ... more

Cal Fire battalion chief remembered

08/15/2016

Whenever Mike Spear’s children heard of a nearby fire, they worried about ... more

Sonora area group launches a new radio station

08/18/2016

First envisioned more than a decade ago, a Sonora-area radio station with ... more

Nursed back to health, hawk flies free

08/19/2016

Sonora resident Laura Reid was driving on Tuolumne Road when she saw ... more

No immunizations, no school in California

08/17/2016

Cyndra Joaquin, cradling her three-month-old during a recent visit to the health ... more