Bus ads: More cash for county?

archive_import /


To Tuolumne County Supervisor Paolo Maffei, 20 buses running six days a week could mean more cash for the county.

Maffei proposed at a recent Tuolumne County Board of Supervisors meeting that the transportation division of the Public Works Department look into selling space on the sides of county transit vehicles for advertising.

"Any source of funds we can think of, in the light of our present budget, we should do," Maffei said. "I just don't know how we're going to go about it."

Darin Grossi, deputy director of transportation services, said he and his staff are calling public transit agencies around the state to find out.

Grossi said he's looking for other counties' policies regarding ad content and how ad programs are implemented.

"What we've found is that many agencies have absolutely no policy whatsoever," Grossi said.

"But I think other counties are able to find a fair amount of funding from these types of programs."

A new asset

Calaveras County's bus advertising program is new. Whether it is profitable or not remains to be seen, but it looks promising, said Transportation Planner Dan Wayne.

"It is an asset we had that had never been taken advantage of before," Wayne said.

The county's transit system has sold ad space on the exteriors of the buses and in the system's "riders guide." The guide, which explains routes and run times, came out July 8 and has an entire page dedicated to ads.

The first ad went onto Calaveras County buses in May, Wayne said. It touted the Calaveras County Fair and Jumping Frog Jubilee.

The Bear Valley Music Festival and Clark Broadcasting have advertised similarly.

Clark Broadcasting General Manager Larry England said he has been happy with the arrangement between the Calaveras County transit system and Clark's radio stations KVML, KKBN and Star 92.

"We bartered space," Wayne said. The radio stations' ads sit in the rear windows of all Calaveras buses.

The Union Democrat
This image is copyrighted.

Reach all of Sonora, Calaveras County, Tuolumne, Angels Camp, Twain Harte, & Jamestown with your items to sell.

Ads appear Online and in Print

View Classifieds Place an Ad

Connect with The Union Democrat

Union Democrat Newsstand

Sunday May 1, 2016

Read digital interactive editions of our publications

Read Today's Edition Take A Tour

More Publications by The Union Democrat

View All Publications
New $65M courthouse to open by end of 2019


State officials are working with architectural consultants on final designs for a ... more

Lake is full, marina is open


The temperature was in the high 20s Tuesday morning when Jacob Hartley, ... more

Increased pulse flows for fish begin on Stanislaus River


Agencies that control flows on the Stanislaus River below Tulloch and New ... more

Rim Fire recovery plan released


Federal custodians of the Stanislaus National Forest are publishing a plan today ... more

Director resigns as infighting continues


Bryan Adcox has resigned from the Mother Lode Fair Board of Directors ... more