The Tuolumne County Visitors Bureau board of directors Tuesday night announced Lisa Mayo will be the bureau’s new executive director.
Mayo will replace 26-year executive director Nanci Sikes, who announced her retirement in June. Sikes will remain in the position through October.
“I am really excited to be taking on that role again,” said Mayo, who previously served for 11 years as executive director of the Calaveras County Visitors Bureau. “I’m really looking forward to it.”
The bureau is the main tourism-advocacy group for the county. Its employees maintain visitors centers in Sonora and Chinese Camp, create marketing materials, attend trade shows, maintain a website, and print an annual visitors guide.
They also track tourism-related trends and compile annual reports on the industry for local government.
The bureau’s budget is about $700,000 and is funded through a local lodging tax.
Mayo, 42, is currently the bureau’s director of sales and marketing.
She’s a graduate of Cal Poly San Luis Obispo and Sonora High School.
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