Initial reports put Black Friday sales at $11.4 billion nationwide, a seven percent increase over 2010, something area shopkeepers hoped to capitalize on with doorbuster giveaways and discounts for “locals.”
“Black Friday is mostly for the big stores, but we’ve been busy,” said Rick Hoppe, owner of Downtown Shoes in Sonora.
The store utilized social media networking and e-mail lists to offer customer discounts, and stayed open until 9 p.m. Friday during the Christmas Parade.
Hoppe said his only concern was that Washington Street was closed to parking from 2 p.m. because of the parade.
Truck driver Brooks Bohrer parked his rig beside a glimmering stainless steel pipe jutting out of a hillside near Cherry Lake.
He was there on a clear Monday morning to fill up on one of Tuolumne County’s lesser-known natural resources — pure mountain spring water.
He hooked the pipe apparatus to his truck and turned a spigot as thousands of gallons of cool, crisp water rushed into his a nondescript cylindrical truck trailer.
“It’s real fresh water up here, not like what you get from the tap,” he said before trucking the water off to a plant in Livermore for bottling.
Staff and wire reports
The unemployment rate fell in Tuolumne and Calaveras counties in October compared to last year, according to a recent study completed by the Employment Development Department which tracks local labor statistics.
Tuolumne County saw modest job creation and its unemployment rate fall to 12.5 percent in October, compared to 13.1 percent during the same period last year. However, it was a slight increase from September, when unemployment hit a two-year low of 12.4 percent.
The county transit agency will offer a new way for locals, shoppers
and parade watchers to visit downtown Sonora and see the 28th annual
Christmas Parade along Washington Street.
For the first-time ever, parking along the usually crowded street
will be severely limited or prohibited for most of the day, so Tuolumne
County Transit is providing its three trolley cars for a special
holiday service schedule.
The holiday service will consist of three routes and rides will be
free for a limited time before and after the parade, which takes place
on Nov. 25, from about 5 to 7 p.m.
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