The man behind the “Double Rainbow” video went from viral to mainstream when tech company Microsoft debuted its new ad campaign featuring the Yosemite native.
Paul Vasquez, who goes by the moniker “Hungrybear9562,” was catapulted to Internet fame after posting a video on YouTube that captured his intense reaction to a double rainbow he saw out the window of his Mariposa home in January.
The video went viral in early July, burning its way through popularity lists and spawning parodies, clothing accessories and endless commentary.
Now, Vasquez can add “Windows Live promotion” to the list of Double Rainbow’s accomplishments.
The spot, posted on Microsoft’s Windows Experience blog, shows Vasquez in the flesh discovering a double rainbow arcing over Microsoft’s Redmond, Wash. campus.
He gives the performance that most have come to expect from the emotive Vasquez, but with a twist. He uses Windows Live technology to capture the image of the double rainbow in its entirety.
“We hooked up with Bear to learn more about him and show him how to capture a full on double rainbow with Windows Live Photo Gallery using our panorama stitch feature. It’s so intense!” wrote Connor Lanman, the man behind the video.
According to Vasquez, Lanman, 19, and his three brothers approached him with the idea within a week of Double Rainbow’s explosion.
“It was when the video first went viral and everyone was all excited. This was before I had an agent or a lawyer,” Vasquez said. “Having that helped me get an agent. That was huge for me, getting the Microsoft gig.”
The spot departs from its inspiration by showing Vasquez in person. Throughout the entire Double Rainbow video, viewers never see Vasquez, just hear his elation as he admires the rainbows.
It took 10 hours to film the spot. There is also a companion video called “Meet Bear” for those who want a personal look at the man behind the rainbow.
It was a small-budget affair, Vasquez said, and he doesn’t expect to make any money off of it.
“I’m really honored to be a part of that company,” he said. “I believe in what Bill Gates is doing. I would have done it for free.”
He did say that he might take the proceeds of the spot and use it to buy a new computer, probably with Windows 7.
The Internet community hasn’t reacted as favorably to Vasquez’s newest video as it did to the original Double Rainbow video.
Collegehumor.com, a site that aggregates popular content and creates its own proprietary videos, posted a video called “Double Rainbow Guy Sells Out” in reference to the Microsoft video.
Commentators ranged from congratulating Vasquez for getting recognized to blasting College Humor for posting the video to criticizing the commercial for not capturing the same emotion as the original video.
“He should have done a Skittles commercial instead,” read one comment.