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Home arrow News arrow Business arrow Black Oak Casino to rebrand before hotel opening

Black Oak Casino to rebrand before hotel opening

The Black Oak Casino will get a slightly different name in the coming months to reflect the opening of its hotel in spring 2013.

The Tuolumne Band of Me-Wuk Indians will rename the casino as the Black Oak Casino Resort and create a new monument sign and more than 20 new billboards to match, according to casino spokesman Al O’Brien.

The cost of the new signage and billboards has not yet been determined, he said.

O’Brien did not have many concrete details regarding the rebranding as of Monday afternoon because the casino’s efforts have been focused on completing the exterior of the hotel before winter, he said.

Construction has been underway for about a year and workers are putting up the walls of the fourth, and final, floor. 

O’Brien does not expect the casino’s logo to change drastically and said that like the Seven Sisters restaurant, The Hotel at Black Oak Casino will have its own logo.

The hotel will be the largest in Tuolumne County, with 148 rooms, including 30 suites. It will also have a fitness center, outdoor pool and 6,000 square feet of event space, according to the website.

The casino’s previous project was the construction of a gas station and mini-mart next to the 1,000-space parking garage with the intention of serving motorists and hotel guests.

Future plans for the resort include a golf course and housing development. 

The casino was built 11 years ago by the Tuolumne Band of Me-Wuk Indians, and was originally 28,000 square-foot metal warehouse with 600 slot machines and six game tables. It has expanded to 164,000 square feet and now includes 1,200 slot machines, 24 game tables, a poker room, four restaurants, an entertainment venue, a bowling center and an arcade.


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